![]() Algorithms like prioritizing posts by user’s friends as against business posts in the ‘view queue,’ are just some examples. ![]() ![]() The human behavioral change clubbed with Instagram’s ever-changing algorithms, the game gets a little tougher and so, the best posting time for Instagram is dependent on these factors too. Just like you, as an individual, might be in an uninterested or ‘stay away’ kinda mood on a particular day, so could be millions of others each day in and out. Human beings are subjected to a behavioral change each day which is directly proportional to the levels of engagement on Instagram. Why is the response or engagement on Instagram dependant on times and days? However, as per a report by Later, that analyzed over 12 million Instagram posts, here’s the answer to “When is the best posting time on Instagram”. If you post something on Thursday at 5 PM, it is likely to work better than 5 PM on any other day. 2-3 PM might be the best time, but Thursday is the best day. While between 2-3 PM is the average best time to post, the engagement differs majorly with each day as well. According to the consumer engagement data, of over 24,000 customers, analyzed by Sprout Social, the average best time to post on Instagram for business accounts is Between 2 PM and 3 PM CDT. In order to determine the best posting time for Instagram, you will need to keep a track of your timing and test the timings to understand what posting time works best. Since most Instagram business accounts have followers from various regions, the first step is to identify a posting time that suits the majority of the audience base. So, How Does One Determine The Best Posting Time for Instagram For Business? As for a fact, if you do not post your content at a strategized time, your Instagram posts are likely to not gather enough engagement. However, what most fail to comply with is the time at which the said posts are made. Regardless of the ‘type’ of Instagram account one has, more often than note, the primary goal of Instagrammers is to create compelling content that can get them viewership and likes at their individual level.
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